A lot of time was spent on getting to the bottom of Lixero’s brand essence, their vision, mission and values. Which is the most important part of any brand identity design process.

First priority was getting the team on the same page about this. After a solid core was established the next step was getting Lixero’s staff on board and making the changes transparant and clear to everyone in the company to empower and motivate Lixero’s human capital. Everyone needed to be able to tell the same story. Paralel to this process new target markets were identified and investigated and the revised competitive landscape was mapped in accordance with the business goals. All research results combined created the starting point to giving shape to the brand which had to be flexible enough to grow with market trends and allow Lixero to compete on a top level.