The challenge

Scala’s services and products are extensive and complex. Scala solutions connect networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices in both public and private environments. By offering a digital signage platform with custom software and hardware across a wide range of industries a communication challenge emerged. As fast as the digital market changes, Scala has to change with it. This called for a flexible brand identity and visual design system that could support all future communications inside and out.

Services Provided

Brand identity design
Corporate identity design

products delivered

Brand guidelines document
Online brand guide
Multimedia & DS templates
Features and benefits video's
Features and benefits visuals

The goals

Create a visual system that embodies and advances the Scala brand by supporting desired perceptions and facilitate easy and quick communication.

Manage perceptions and differentiate from competitors
Coherence of communications across various media
Make features and benefits easy to understand

The approach

Process-based

Just like any other project with ambitious goals, having a process-based approach was imperative. Firstly a clear understanding of the business needed to be established to be able to create a comprehensive brand strategy which would eventually give practical shape to the brand as one of the lasts steps.