Foton Market is Foton Energy's digital marketplace for buying, selling, and managing renewable energy certificates. As a new product within the Foton ecosystem, it required both a distinct visual identity and a user experience that remained clearly connected to the parent brand.
I developed the product identity alongside the interface design, creating a cohesive experience that extends from the brand to the product itself while supporting complex trading and certificate management workflows.
The challenge was twofold: to establish Foton Market as a recognisable product with its own identity while maintaining consistency with the wider Foton brand, and to translate complex, data-driven processes into an intuitive user experience.
The product needed to communicate trust and professionalism while enabling users to navigate technical workflows efficiently.